Bridging the gap between business goals and user needs
I design
digital experiences
impactful solutions
strategic systems
user satisfaction
I specialize in turning complex business challenges into simple, delightful user experiences.
I’ve worked in dynamic, fast-paced environments, leading cross-functional teams to optimize measurable results. I approach challenges with a data-driven mindset and a passion for problem-solving.
Skip inspection feature
User research
Competitive analysis
Reducing Operational Costs Through User-Centric Design
This feature aligned user needs with business goals by its simple yet informing design and through iterative improvements.
Informed, easy insurance aggregation made easy with Azki
Although landing page design might not seem sophisticated enough to be on a product designer’s portfolio, I personally like this one since the content was strategically designed and offered a solution of a business problem.